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Personalized Weight Loss Plans for Men That Work

Maximize your weight loss with:

– Healthy diet plans that help you burn fat and lose weight 

-Plans that are customized and personalized

– Simple & modern nutrition 

Doctor checking a patient's blood pressure.

Lose 3x More Weight*

You’ll lose 3x more weight working with a coach than trying on your own*. With over two million pounds lost, our Profile members have proven this! Men lose weight differently than women, that is why we tailor our plans to you. Transform your life with a personalized weight and fat loss plan backed by smart science.

Our Plans

Personalized nutrition plan

Created by Physicians and Backed by Science

We offer 5+ step-by-step plans that are personalized for your goals and lifestyle. Each plan was developed in collaboration with the Profile Clinical and Scientific Advisory Board, a group of top researchers and physicians at Sanford Health.

1-on-1 Coaching

Simple, Customizable Plans

Find a plan that is tailored to fit your personal goals and health history. We take the time to learn about your lifestyle, your preferences, and your metabolism to create a healthy weight loss plan for lasting results.

Nutritious Delicious Food

Nutritious, Delicious Foods

Our foods are designed to give you the nutrition you need with a taste you’ll love. We offer a variety of bars, shakes, snacks and more that satisfy your cravings and aid you on your weight loss journey. We also have a vast library of recipes that you can make!

Personalized nutrition plan


  • Our most popular plan
  • 3-phased weight loss
  • Keto weight loss
  • Grocery food + Profile foods
1-on-1 Coaching


  • For members with certain medical conditions
  • 3-phased weight loss
  • Not keto
  • Grocery food + Profile foods
Nutritious Delicious Food


  • For highly active members
  • Improve workouts with instant, sustained energy
  • Repair muscles, restore energy, and support electrolyte replenishment
Nutritious Delicious Food


  • 12- to 17-year-olds
  • Matches American Academy of Pediatric recommendations
  • Doctor and parent approval

What Our Members Say About Profile

Photo comparison of member before and after 120 weight loss journey.

“You have accountability from an unbiased party,” he said. “It’s hard when your wife says, ‘Should you be eating that?’ because of course she would ask that – she loves me. With the program, I can get expert advice from a coach with a degree in nutrition.”

When he started, Jason Bailey set a goal he wasn’t sure he could reach. “My goal was 100 pounds and I thought it was unattainable,” he said. “Then when I hit 40, I thought, ‘I can lose as much as I want.’ I hit a rhythm and there was no reason to stop.”

Life is different now. “It’s pretty fantastic,” Bailey said. “I have energy to do things. When I’m shopping for clothes, I no longer have to buy expensive three and four XL items. I can now buy off the rack.”